Giants of Enterprise: Seven Business Innovators and the Empires They Built, by Harvard Business School professor Richard S. Tedlow, is the story of seven great American entrepreneurs of the last century who created new industries or new business from nothing. In this 528-page book, Professor Tedlow describes the lives and works of Andrew Carnegie (the steel magnate), George Eastman (the founder of Kodak), Henry Ford (the man who brought cars to the masses), Thomas Watson Sr. (the founder of IBM), Charles Revson (the man behind the success of Revlon), Sam Walton (the founder of Walmart), and Robert Noyce (the driving force behind Silicon Valley). Professor Tedlow is impressed by the contributions of these seven great American heroes. (as are almost all of us), but that does not stop him from critically exploring their personal and professional triumphs and failures.
The book is very informative BUT it is long! I personally don’t have an issue with reading long books, especially when they entertain and inform me about highly succesful entrepreneurs who broke old rules and created new ones, but I know of many people for whom the biggest obstacle to reading this book is its length. Frankly, I think Professor Tedlow could write a much shorter version of the same book and likely find it to be more popular for use in business schools and entrepreneurship classes.