Made in Japan (1988) is the story of Sony, formerly the Tokyo Telecommunications Engineering Corporation, and its ascent from a small company started by young engineers in a bombed-out Tokyo building to becoming the world’s leading consumer electronics company. It is written by Akio Morita (with some help from professional writers), one of the founding members and later CEO of CEO. Morita vividly describes the dismal conditions in which Sony was born and the many challenges it faced as the young promoters tried to build a world class company from the ruins of a devastated nation. (Japan, with Germany and Italy, was one of the nations that lost the second world war, in addition to being bombed by two atomic bombs).
Akip Morita started his career when “Made in Japan” had negative connotations about product quality. It would take many years from companies from this devastated nation to create their niche in the world and be counted among leading global companies. The book presents Morita’s ideas on how companies can create a quality niche for themselves as well as the hard struggle when companies try to compete at a global level. The book is interesting not only for a Japanese and American audience, but also business students and managers from countries like India and China who are trying to lead their companies in a global market.