The Asian Insider: Unconventional wisdom for Asian business (2006) is a book related to doing business in Asia by Michael Backman. Instead of defining Asia narrowly as most books on this topic do, Michael discusses many countries, including Thailand, Malaysia, Indonesia, Singapore, China (+Tibet), Japan, India, and Korea. The book is organized sometimes by topic (e.g. corporate governance, corruption) and at other times by country. The book is filled with interesting and spicy tidbits, anecdotes, and news from all over Asia. The book also includes a section on Islam in Asia, and takes a more positive and unbiased view of Islam than most Western journalists and media.
Despite its strengths, it needs to be acknowledged that the title of the book is misleading as it is not really a book about doing business there. Most of the book is written as an entry-level introduction to Asia for a westerner who is just beginning to learn about that part of the world. It is critical, perhaps unnecessarily, of all Asian countries, whether it is Indonesia, Japan, China, or India. For example, Indonesia is argued to have no right to existence as an independent nation, while Japan is written off as the “land of the setting sun”. China has come under criticism for its practices in Tibet and elsewhere, while India is “too democratic” to make sense as an emerging power.
I encourage people to read this book, not so much for its insights into doing business in Asia, but for learning a little more about countries that they may not know much about. Anyone who is interested in learning about other countries, whether it is Belgium and Australia or Thailand and India, needs to be ready to be confronted with a vast array of information, some of which will inevitably be confusing and conflicting. Michael’s book about “unconventional wisdom” may be a good starting point for its interesting writing style and wide range of coverage.